On Top of Their Game

From the pitch to the court and all arenas or open spaces in between, Decathlon has today’s athletes covered. For more than four decades the France-based outfitter has provided amateur and pro athletes around the world with the gear to perform (and look) their best.

Retail is a notoriously fast-moving industry in which brands must rapidly and reliably develop and launch new or updated products regularly. And while the company had long invested in product research and development to satisfy demand, it hadn’t fully accounted for the continued shift toward multi-channel selling — in-store and online
— that created some new and unique challenges.

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